Sticke Case Study
STICKE
CHALLENGE
Sticke was one of the first cannabis vape brands in the CA market. It needed to be re-positioned to compete in a rapidly changing market place.
METHOD
BRAND STRATEGY : MEDIA : VISUAL IDENTITY : SOCIAL : DESIGN : CAMPAIGN : PACKAGING
RESULTS
Through design, marketing and creative strategy shifts, over 9 months Sticke sales grew 600%.
Anatomy of the Sticke package redesign
PACKAGE REDESIGN :
We redesigned the packaging for the entire product family focusing on expressive colors that clearly differentiated indica, hybrid and sativa. The three tone color way penetrated every aspect of the brand identity.
Product proofs for the brand were integrated prominently into the package design.
Visual pneumonics were used to create emotional connection with the consumer.
RESULTS
Package design influences 70% of purchase behavior. A complete product family package redesign contributed to a 600% sales increase over 9 months.
OPEN YOUR MIND : CAMPAIGN
The OPEN YOUR MIND campaign positioned Sticke as a cultural leader in an outdoor lifestyle and creative arts segment : surf, skate, music and street art.
Open Your Mind became an all inclusive call to action -- We champion all forms of self expression to amplify people’s voices through art, athletics, culture and music.
The Open Your Mind campaign included collabs with well known artists and athletes that aligned with the brand, like the god father of graffiti in Los Angeles, Risk Rock. Through all of Sticke’s media channels, the program also promotes the voices of up and comers such as N8 No Face, Justin Mulford and The Hope Dealer.
RESULTS
The Open Your Mind campaign drove brand awareness and customer stickiness contributing to sales growth.
OPEN YOUR MIND : GUERRILLA CAMPAIGN
The OYM Guerrilla campaign hit the streets from LA to San Diego tagging high density areas and incorporating local street artists to make murals along the way. This was gained momentum and engagement through social media and events.
RESULTS
The OYM Guerilla campaign built visibility in our core 21-35 California outdoor lifestyle audience.
Photographer : Ariana Nakata : Venice Skate Park for STKE CULT
STKE CULT : SOCIAL
SOCIALSTICKE CULT AKA STICKE CULTURE - Was a user generated social platform and mouth piece for Sticke that included special curated projects like the world famous Venice skatepark shot through the eyes of photographer Ariana Nakata.
RESULTS
Grass roots earned media was a powerful tool to build a truly authentic brand within a community that values authenticity above all else.
STICKE APPAREL : MERCH
Bud Tenders are the front line of sales, so it is essential that they loved Sticke gear and would want to wear it to promote the brand. Sticke merchandise was integral to sales promotion, creating a hot apparel collection with legacy streetware figure and Sticke co-founder Shadow Becker. Sticke apparel is always cutting edge deep in the culture of southern California surf and skate.
RESULTS
Sticke apparel continues to be one of the most sought after items for retail sales staff where Sticke is sold.
OPEN YOUR (SMILE) : COVID INITIATIVE
Under the umbrella of OPEN YOUR MIND, timely campaigns that spoke to the Sticke audiencecaptured the expressive voice of Sticke : The OPEN YOUR SMILE campaign launched the first time the mask mandate was canceled for outdoors. A percent of sales dedicated to local music venue relief.
RESULTS
Sticke messaging continually evolved with current trends. Keeping our audience interested.