Foo Fighters Case Study

THIS VIDEO SUCKS : CAMPAIGN 

CHALLENGE

The Foo Fighters were launching a new album and world tour. Fuse Tv would support that tour with programming. Fuse needed creative to drive engagement, awareness of the network and funnel fans through to conversion with ticket sales. 

METHOD

CREATIVE : BROADCAST : DIGITAL : CONTEST : LIVE ACTION 

RESULTS

The Foo Fighters went on to a successful world tour. Fuse launched 3 hero commercial spots with digital support. As a result, Fuse enjoyed deep engagement with thousands of FF fans. ‘This Video Sucks’ contest developed into its own media phenomenon. 

HUNG UPSIDE DOWN - MUSIC VIDEO

 

KATHY GRIFFITH x FOO FIGHTERS

CREATIVE

Petros worked with Fuse, NuContext Media and David Grohl to develop a campaign where fans would submit their own music video concepts for tracks on the upcoming album. The contest winners had their videos made and used for the album.

David Grohl was up for just about anything within the comedy realm. A series of spots demonstrating terrible ideas for videos, featuring the Foo Fighters and an original track titled ‘This Video Sucks’, challenged fans to do better.

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