Morton Salt Case Study

Morton Salt had not advertised in 100 years. They wanted to create an ad for their latest product, Pool Salt.

CHALLENGE

They needed a visually stunning ad that re-invented the Morton Salt Girl as an empowered female who, ‘walks her own walk’.

Petros worked with Ogilvy Agency to create a stunning new version of the MS girl, re-visualized as a swimmer, combining technical under-water photography and synchronized swimming Olympiads.

METHOD

CREATIVE : LIVE ACTION : LIVE ACTION DIRECTING

RESULTS

The spot fast forwarded MS into a new age -- as both relevant and exciting.