Alcatel Lucent Case Study
ALCATEL LUCENT ENTERPRISE
CHALLENGE
Alcatel Lucent is one of the largest global creators of hardware for internet and telecommunications — built by engineers for business. Explaining new tech product features tends to be boring — But even engineers want to be entertained.
Petros worked Alcatel Lucent to develop and create a five year digital media and video content campaign bringing comedy and entertainment into a space that had been previously dominated by marketing and tech talk. Each year KPIs were established for adoption of new hardware and software innovations. The marketing campaigns both digital and print were integral to the sales team’s success.
METHOD
CREATIVE : DIGITAL : SOCIAL MEDIA : B 2 B : EDUCATION VIDEOS
RESULTS
The results were astounding for AL Enterprise who saw a surge in adoption and engagement
Build a Better Network - ‘Pitchforks and Torches’
Intelligent Fabric - ‘Don’t Suffer from Poor Network Infrastructure’
INTELLIGENT FABRIC : CAMPAIGN
ALE needed to launch a new product called Intelligent Fabric. We used a comical approach, riffing off the tone of an anti-depressant pharmaceutical commercial, to sell a software solutions for engineers and IT staff
8880 Desktop Phone - Paris Fashion Week Release
ALCATEL LUCENT ENTERPRISE
With the release of the 8880 Desktop during Paris Fashion week ALE decided to go with a comedic approach, combining fashion and office equipment.
