Wendy’s Case Study
VML Agency was looking to shoot national campaigns for several Wendy’s initiatives, both digital and broadcast.
CHALLENGE
Petros was asked to direct the Wendy’s Fresh Campaign. Working with VML, Petros developed a bright and stylized world, with light comedy and dialogue. The extensive live action sets included custom built props all carefully curated and color coordinate with Wendy’s brand pallet. Hidden visual messages were placed throughout each commercial for avid fans to discover
METHOD
BROADCAST : DIGITAL : LIVE ACTION DIRECTING
RESULTS
The broadcast campaigns reached 100 million eyes across America. The digital campaign resulted in high engagement
‘Giant Junior Bacon Cheeseburger’ - Wendy’s
‘Always Fresh’ - Wendy’s
‘Nuggets’ - Wendy’s
‘What’s In Your Freezer?!’ - Wendy’s Fresh Never Frozen contest
DIGITAL - FRESH NEVER FROZEN
The digital campaign creative was based around two sort-of-scientist types who were shrunk down to explore the insides of people’s freezers. Petros created giant freezer sets on a sound stage for the actors. Parts of the sets were augmented in CG. The digital campaign engaged consumers to take pictures of the oldest thing in their fridge and post them to win rewards