When to Choose Human or AI Branded Imagery

AI-generated art has become ubiquitous in branding promising innovation and boundless creativity. Yet, as its ubiquity grows, a backlash emerges, particularly in industries valuing authenticity and craftsmanship. This shift is especially pronounced in luxury brands, where the choice between AI and human craftsmanship defines not just artistry, but the essence of exclusivity and allure.

While luxury giants like Gucci, Bulgari, and Cartier have turned to AI and CGI for efficiency, they sacrifice the allure of human craftsmanship. Unlike AI-generated images, images created in the real world by humans capture imperfections and unique nuances. As AI floods the market with perfect replicas, human-made creations become rarities, enhancing their allure. In luxury, exclusivity reigns supreme, and nothing is more exclusive than a handcrafted piece. In this battle of efficiency versus authenticity, luxury brands must decide where their values lie.

Video: The new launch of the MODEL XI Eyeware for HOORSENBUHS. We shot it all in camera #nofilter