VML Agency was looking to shoot a national campaign for Wendy’s both digital and broadcast.


Petros was asked to direct the Wendy’s Fresh Campaign. Working with VML, Petros developed a bright and stylized world, with light comedy and dialogue. The extensive live action sets included custom built props all carefully curated with a very specific color pallet that co-ordinated with styling. Easter eggs of hidden messages were hidden throughout every commercial for fans that like to freeze frame the spots and find treasures.


The digital campaign creative was based around two sort-of-scientist types who explore the insides of people’s freezers. (The two characters were miniature). Petros created giant sets of the inside of a freezer for the actors. Parts of the sets were augmented in CG.