HOORSENBUHS Case Study
HOORSENBUHS
An American Fine Jewelry and Life-Style brand based in Los Angeles.
CHALLENGE
After 20 years in business Hoorsenbuhs looked to expand into campaign advertising and online sales :
1) Define a creative vision and ethos for the Hoorsenbuhs brand across all media channels
2) Grow omni channel brand awareness
3) Drive both on-line and retail sales
METHOD
CREATIVE/MARKETING STRATEGY : E-COMMERCE : SOCIAL : DIGITAL : RETAIL : EVENT : ART DIRECTION
RESULTS
The ‘ASCENSION CAMPAIGN’ placed Hoorsenbuhs on the global stage as simultaneously cutting edge and timeless. The ‘ASCENSION CAMPAIGN’ permeated all facets of the retail, social, digital, email and e-commerce strategy and included a website redesign and sales optimization process.
Ascension Campaign
E-commerce
Digital
Airport / Retail Jumbo Screen
Retail media - click to play.