THE CAMPAIGN
The Foo Fighters were launching a new album and world tour. Fuse Tv would support that tour with programming.
THE ASK
Fuse needed a way to drive engagement, leading fans to the network.
Petros worked with Fuse and David Grohl to develop a campaign where fans would submit their own music video concepts for tracks on the upcoming album. The winners of the contest would have their videos made.
David Grohl was up for just about anything within the comedy relm. A series of spots demonstrating terrible ideas for videos, featuring the Foo Fighters and an original track titled ‘This Video Sucks’, challenged fans to do better.
WHERE ARE THEY NOW?
The Foo Fighters went on to a successful world tour. Fuse launched 3 hero commercial spots with digital support. As a result, Fuse enjoyed deep engagement with thousands of FF fans. The ‘This Video Sucks’ contest went on to become its own media phenomenon.