THE WORK

Alcatel Lucent is one of the largest global creators of hardware for internet and telecommunications — built by engineers for business.

THE ASK

Even engineers want to be entertained while learning about new product features that tend to be technical and boring. 

Petros worked Alcatel Lucent to develop and create a four year digital media and video content campaign bringing comedy and entertainment into a space that had been previously dominated by marketing and tech talk. The results were astounding for AL who saw a surge in adoption and engagement. 

DIGITAL

DISPLAY ADS  VIDEO CONTENT SOCIAL DIGITAL