Foo Fighters Case Study
THIS VIDEO SUCKS : CAMPAIGN
CHALLENGE
The Foo Fighters were launching a new album and world tour. Fuse Tv would support that tour with programming. Fuse needed creative to drive engagement, awareness of the network and funnel fans through to conversion with ticket sales.
METHOD
CREATIVE : BROADCAST : DIGITAL : CONTEST : LIVE ACTION
RESULTS
The Foo Fighters went on to a successful world tour. Fuse launched 3 hero commercial spots with digital support. As a result, Fuse enjoyed deep engagement with thousands of FF fans. ‘This Video Sucks’ contest developed into its own media phenomenon.
HUNG UPSIDE DOWN - MUSIC VIDEO
KATHY GRIFFITH x FOO FIGHTERS
CREATIVE
Petros worked with Fuse, NuContext Media and David Grohl to develop a campaign where fans would submit their own music video concepts for tracks on the upcoming album. The contest winners had their videos made and used for the album.
David Grohl was up for just about anything within the comedy realm. A series of spots demonstrating terrible ideas for videos, featuring the Foo Fighters and an original track titled ‘This Video Sucks’, challenged fans to do better.
